Being yourself requires hard work.
… but who is validating that?
Our mission
At DEFEM, our mission is to help companies become future-ready by aligning them with market trends, societal needs, and customer expectations. We work to ensure businesses not only make their mark in today’s culture but also have the tools to create a culture of their own.
The name DEFEM comes from the French de femme, meaning female or feminine. Femininity, to us, is a blend of opposites: strong yet delicate, finding depth in the smallest details, and drawing strength from nurturing growth.
This philosophy is at the core of DEFEM. We believe in the power of emotions and culture to create real connections and authentic success.
Culture is needed in the 21st century
From pain to joy, anger to happiness, consumers are drawn to products that ignite their interest and passion.
At DEFEM, we believe real connection starts with authenticity. It’s about telling stories, but also about making people feel something.
In the latest episode of Tiny Little Victories, Rosa, our founder, shares why bringing more emotion into storytelling matters. For her, it’s personal. After moving to Thailand to learn Thai boxing (yes, really!), Rosa found her way back to purpose, and now helps companies do the same.
For Rosa, storytelling isn’t just strategy. It’s about creating moments where brands and people truly connect.
Listen to her story and why we believe emotion is the future of marketing.